SET C

The purpose of an _____________ is to develop a

finite list of opportunities that could benefit a

firm and threats that should be avoided

is a systematic process of

examining the external environment of a business to

identify opportunities and threats.

A tool to compare a company's strengths and

weaknesses against those of its competitors.

Analyze industry rivalry, potential new entrants,

substitute products, supplier power, and buyer

power

It emphasizes the importance of understanding and

analyzing the external environment, including

industry structure, competitive forces, and market

trends.

encompass macroeconomic factors like inflation,

interest rates, and unemployment, which

significantly impact a company's operations,

competitiveness, and profitability.

These relate to the characteristics of a

population, such as age, gender, income, education, and

occupation.

These involve ecological factors,

including climate change, resource availability, and

environmental regulations.

focus on the role of government in shaping the business

environment, including regulations, oversight, and

enforcement.

encompass laws and legal frameworks that govern business

activities, including contract law, intellectual property, and

consumer protection.