Segmentation Targeting & Positioning Quiz

Which of the following is the most strategically sound way to segment a sports audience for sponsorship alignment?

• By seat location in the stadium

• By demographic and psychographic data linked to purchasing behaviors

• By number of games attended in a season

• By frequency of team mentions on social media

In targeting sponsors, what is a key risk of using only demographic segmentation?

• Overlooking fans' geographic dispersion

• Attracting sponsors from irrelevant industries

• Missing critical behavioral and attitudinal factors that indicate brand fit

• Ignoring fan loyalty

Which of the following best illustrates the concept of behavioral segmentation in sponsor acquisition strategy?

• Dividing fans by income level

• Analyzing mobile app engagement patterns to identify sponsors that align with high-usage segments

• Categorizing fans by hometown

• Offering sponsorship discounts during off-season

A soccer club has segmented its fan base into: young urban professionals, families with children, and international students. Which of the following is the most appropriate sponsor target for the 'families with children' segment?

• A fintech startup

• A local organic food brand

• A regional insurance provider

• A video game publisher

How can psychographic segmentation improve sponsor acquisition efforts for a niche sports team?

• By enabling mass-market promotions

• By identifying sponsors who match the audience's values and lifestyle preferences

• By narrowing ticket prices for specific age groups

• By tracking jersey purchases by city

When positioning a women's professional basketball team to potential sponsors, which approach is most aligned with a strong brand positioning strategy?

• Emphasizing only attendance growth

• Pitching the league's alignment with empowerment, equity, and community leadership values

• Focusing on the team's apparel deals

• Highlighting local celebrity appearances at games

What is the primary strategic benefit of accurate market segmentation in sports sponsorship?

• Faster sales cycles

• Reduced need for account management

• Stronger alignment between sponsor objectives and audience engagement patterns

• Higher ticket prices

A health brand is considering sponsoring a mixed martial arts (MMA) promotion. Which of the following should be considered first before pitching the partnership?

• Number of social media followers

• Audience overlap in values and health-conscious behaviors

• Geographic concentration of MMA events

• Fighter sponsorship availability

Sponsorship effectiveness is most directly influenced by:

• Size of the sponsor's budget

• Alignment between the sponsor's target audience and the sport property's fan base

• How many logos the sponsor gets on jerseys

• Duration of the sponsorship agreement

Why might a company targeting Gen Z audiences be hesitant to sponsor a traditional baseball team?

• Baseball teams lack digital platforms

• The Gen Z demographic often perceives baseball as slow-paced and less culturally relevant

• Sponsorship costs are too high for Gen Z brands

• Baseball has no international exposure