AOHT EP - Lesson 4

What is the main goal of advertising?

• To entertain

• To inform

• To persuade

• To confuse

Which of the following is a visual form of advertising?

• Radio commercial

• TV commercial

• Press release

• Internet blog

Which of the following is a digital form of advertising?

• Billboard

• Print ad

• Internet promotion

• Press release

What percentage of their budget do planners typically allocate for unexpected problems?

• 5%

• 10%

• 15%

• 20%

Which of the following is an example of an unexpected problem planners might prepare for?

• Scheduled maintenance

• Planned events

• Sudden weather changes

• Regular expenses

What is the primary role of personnel/staffing at an event?

• To entertain guests

• To set things up, serve food, and clean up

• To manage finances

• To provide security

Why is staffing important for an event?

• To ensure smooth operation and guest satisfaction

• To increase ticket sales

• To provide entertainment

• To advertise the event

Besides a wedding, what other events might have a photographer or videographer?

• Birthday party

• Grocery shopping

• Morning jog

• Reading a book

Which item is not typically included in the printing of materials for events?

• Brochures

• Posters

• Programs

• Novels

Why are printed materials like programs important at events?

• They entertain guests with stories

• They provide essential information and schedules

• They serve as decorations

• They are used for seating arrangements