RPMC

RPMC

12th Grade

13 Qs

quiz-placeholder

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RPMC

RPMC

Assessment

Quiz

Business

12th Grade

Hard

Created by

Seifix Network

Used 1+ times

FREE Resource

13 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a "need" in marketing terms?

A luxury item people desire

A basic requirement necessary for survival

A product created by a business

Something that can be postponed indefinitely

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a "want" in marketing terms?

A desire for something that isn't necessary

Something required for basic survival

An automatic behavior

A government regulation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is qualitative research?

Research based on numerical data and statistics

Research that measures how many people like a product

Research that explores opinions, feelings, and motivations

A method to calculate costs and revenue

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is quantitative research?

Research based on open-ended interviews

Research focused on personal experiences

Research that uses numerical data and measurable facts

Research that analyzes social media content

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing?

Selling products at the lowest price

The process of managing supply chains

Identifying and meeting customer needs profitably

Designing the product packaging

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SWOT analysis stand for?

Strategy, Work, Operations, Trends

Strengths, Weaknesses, Opportunities, Threats

Sales, Workflows, Objectives, Targets

Systems, Work, Offers, Tactics

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does PESTLE analysis stand for?

Political, Economic, Social, Technological, Legal, Environmental

Planning, Estimating, Selling, Trading, Leasing, Evaluation

Product, Evaluation, Sales, Timing, Logistics, Expenses

People, Ethics, Standards, Trends, Law, Economy

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