RPMC
Quiz
•
Business
•
12th Grade
•
Hard
Seifix Network
Used 1+ times
FREE Resource
13 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a "need" in marketing terms?
A luxury item people desire
A basic requirement necessary for survival
A product created by a business
Something that can be postponed indefinitely
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a "want" in marketing terms?
A desire for something that isn't necessary
Something required for basic survival
An automatic behavior
A government regulation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is qualitative research?
Research based on numerical data and statistics
Research that measures how many people like a product
Research that explores opinions, feelings, and motivations
A method to calculate costs and revenue
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is quantitative research?
Research based on open-ended interviews
Research focused on personal experiences
Research that uses numerical data and measurable facts
Research that analyzes social media content
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is marketing?
Selling products at the lowest price
The process of managing supply chains
Identifying and meeting customer needs profitably
Designing the product packaging
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does SWOT analysis stand for?
Strategy, Work, Operations, Trends
Strengths, Weaknesses, Opportunities, Threats
Sales, Workflows, Objectives, Targets
Systems, Work, Offers, Tactics
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does PESTLE analysis stand for?
Political, Economic, Social, Technological, Legal, Environmental
Planning, Estimating, Selling, Trading, Leasing, Evaluation
Product, Evaluation, Sales, Timing, Logistics, Expenses
People, Ethics, Standards, Trends, Law, Economy
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