Promotion Strategies Quiz

Promotion Strategies Quiz

12th Grade

25 Qs

quiz-placeholder

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Promotion Strategies Quiz

Promotion Strategies Quiz

Assessment

Quiz

Business

12th Grade

Practice Problem

Easy

Created by

Penny Adrienne

Used 2+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the four key elements of the marketing mix?

Distribution

Promotion

Manufacturing

Research

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a purpose of effective promotion?

Increase brand recognition

Drive sales

Reduce production costs

Build customer loyalty

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two effective and low-cost promotional strategies mentioned?

Advertising and Sponsorship

Publicity and Viral Marketing

Direct Sales and Networking

Branding and Merchandising

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is publicity primarily aimed at gaining?

Paid media attention

Unpaid media attention

Direct sales

Customer feedback

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Publicity is considered a form of what type of media?

Owned media

Paid media

Earned media

Shared media

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a purpose of publicity?

To increase production

To build credibility and trust

To reduce costs

To enhance product features

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of publicity?

Fully controlled by the business

Very cost-effective

Requires high investment

Limited exposure

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