What is one of the four key elements of the marketing mix?

• Distribution

• Promotion

• Manufacturing

• Research

Which of the following is NOT a purpose of effective promotion?

• Increase brand recognition

• Drive sales

• Reduce production costs

• Build customer loyalty

What are the two effective and low-cost promotional strategies mentioned?

• Advertising and Sponsorship

• Publicity and Viral Marketing

• Direct Sales and Networking

• Branding and Merchandising

What is publicity primarily aimed at gaining?

• Paid media attention

• Unpaid media attention

• Direct sales

• Customer feedback

Publicity is considered a form of what type of media?

• Owned media

• Paid media

• Earned media

• Shared media

Which of the following is a purpose of publicity?

• To increase production

• To build credibility and trust

• To reduce costs

• To enhance product features

What is a characteristic of publicity?

• Fully controlled by the business

• Very cost-effective

• Requires high investment

• Limited exposure

How can Polly use media features for publicity?

• By buying TV ads

• By reaching out to local newspapers and TV shows

• By creating viral videos

• By launching a new product line

What is an example of influencer sampling mentioned in the text?

• Sending free cakes or cookies

• Offering discounts

• Hosting a giveaway

• Creating a social media challenge

What is a benefit of publicity according to the text?

• Increases production speed

• Builds credibility

• Guarantees sales

• Reduces advertising costs