
THE MARKETING PLAN
Authored by Shaolady Ovilla
Business
12th Grade

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A marketing plan is primarily used to:
A marketing plan is primarily used to:
Track employee performance
Communicate marketing strategy and actions
Evaluate accounting processes
Manage supplier contracts
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The 4Ps of marketing include:
The 4Ps of marketing include:
Product, Promotion, People, Profit
Product, Price, Place, Promotion
Product, Planning, Promotion, Pricing
Plan, Process, People, Promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The 4Cs model focuses on:
The 4Cs model focuses on:
Consumer wants, Cost, Convenience, Communication
Capital, Cost, Culture, Control
Customers, Channels, Competitors, Creativity
Concept, Currency, Clarity, Conversion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market segmentation involves:
Market segmentation involves:
Organizing inventory
Dividing a market into groups based on shared characteristics
Reducing marketing costs
Combining similar products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A benefit of segmentation is:
A benefit of segmentation is:
Standardized communication
Higher logistics efficiency
Tailored marketing strategies
Decreased product range
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market research helps in:
Market research helps in:
Increasing product shelf life
Understanding customer needs and preferences
Hiring staff
Managing payroll
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promotion refers to:
Promotion refers to:
Product manufacturing
Pricing strategy
Communicating product value to customers
Placement on shelves
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