THE MARKETING PLAN

1. A marketing plan is primarily used to:

• 1. 
     

     • Track employee performance

• 1. 
     

     • Communicate marketing strategy and actions

• 1. 
     

     • Evaluate accounting processes

• 1. 
     

     • Manage supplier contracts

2. The 4Ps of marketing include:

• 2. 
     

     • Product, Promotion, People, Profit

• 2. 
     

     • Product, Price, Place, Promotion

• 2. 
     

     • Product, Planning, Promotion, Pricing

• 2. 
     

     • Plan, Process, People, Promotion

3. The 4Cs model focuses on:

• 3. 
     

     • Consumer wants, Cost, Convenience, Communication

• 3. 
     

     • Capital, Cost, Culture, Control

• 3. 
     

     • Customers, Channels, Competitors, Creativity

• 3. 
     

     • Concept, Currency, Clarity, Conversion

4. Market segmentation involves:

• 4. 
     

     • Organizing inventory

• 4. 
     

     • Dividing a market into groups based on shared characteristics

• 4. 
     

     • Reducing marketing costs

• 4. 
     

     • Combining similar products

5. A benefit of segmentation is:

• 5. 
     

     • Standardized communication

• 5. 
     

     • Higher logistics efficiency

• 5. 
     

     • Tailored marketing strategies

• 5. 
     

     • Decreased product range

6. Market research helps in:

• 6. 
     

     • Increasing product shelf life

• 6. 
     

     • Understanding customer needs and preferences

• 6. 
     

     • Hiring staff

• 6. 
     

     • Managing payroll

7. Promotion refers to:

• 7. 
     

     • Product manufacturing

• 7. 
     

     • Pricing strategy

• 7. 
     

     • Communicating product value to customers

• 7. 
     

     • Placement on shelves

8. The purpose of pricing strategy is to:

• 8. 
     

     • Attract suppliers

• 8. 
     

     • Reflect value and competitive positioning

• 8. 
     

     • Simplify cost accounting

• 8. 
     

     • Limit competition

9. Convenience in the 4Cs refers to:

• 9. 
     

     • Store design

• 9. 
     

     • Ease of product access and purchase

• 9. 
     

     • Payment plans

• 9. 
     

     • Service contracts

10. A good product strategy considers:

• 10. 
      

      • Only packaging

• 10. 
      

      • Only logistics

• 10. 
      

      • Customer needs and competitive offerings

• 10. 
      

      • Factory schedules