Understanding Market Targeting and Segmentation

What is a target market?

• The market an enterprise wants to sell its products to

• The market where products are manufactured

• The market where competitors operate

• The market with the highest prices

Which of the following is NOT a demographic factor used in market segmentation?

• Age

• Location

• Gender

• Income

Market segmentation divides customers into groups based on what?

• The products they sell

• Key differentiators

• The number of employees

• The size of the enterprise

Which of the following is a geographic factor in market segmentation?

• Attitudes

• Location

• Family size

• Loyalty status

Which of these is a psychographic factor in market segmentation?

• Socio-economic group

• Rate of usage

• Lifestyle

• Income

What does B2B stand for in marketing?

• Business to Business

• Business to Buyer

• Buyer to Buyer

• Business to Consumer

Which of the following is an example of a behavioural segmentation factor?

• Education level

• Personality characteristics

• Spending

• Ethnicity

What is the main purpose of market segmentation?

• To increase the number of products

• To divide customers into groups to be targeted

• To reduce production costs

• To increase the number of employees

Which of the following is NOT a type of market mentioned in the text?

• Niche

• Mass

• Wholesale

• Business to Consumer (B2C)

Which segmentation factor includes social class and personality characteristics?

• Demographic

• Geographic

• Psychographic

• Behavioural