Sports and Entertainment Marketing Yearly Review - Vocabulary

Fill in the blank: __________ is information gathered by directly questioning consumers about attitudes and preferences (ex: Focus group).

__________ is data collected by using reputable sources where you can compile information that may be useful (ex: US Census Bureau).

• Secondary research

• Primary research

• Qualitative analysis

• Experimental data

__________ are basic human characteristics such as age, income, and marital status that can be used to know your customer.

• Demographics

• Psychographics

• Geographics

• Behavioristics

The term for 'information about your customer's attitudes, opinions, and beliefs' is ________.

• psychographics

• demographics

• geographics

• sociographics

'Identifying customer needs and strategically deciding how to best meet those needs' is known as the ________.

• Marketing Concept

• Sales Orientation

• Production Concept

• Societal Marketing

The 'stages that any product or idea goes through from introduction to decline' is called the ________.

• Product Life Cycle

• Market Segmentation

• Brand Equity

• Consumer Behavior

A 'detailed explanation of the strategies to be used with regard to your product' is called a ________.

• Marketing Plan

• Sales Receipt

• Invoice

• Product Warranty

The 4P's of the marketing mix are _________?

• Price, product, place, promotion

• People, process, physical evidence, price

• Planning, production, packaging, promotion

• Profit, product, place, publicity

Examples of some hurdles that one may face when marketing products overseas include _________

• cultural, language, food, sense of humor, color, currency differences, political risk, etc

• easy access to all markets, uniform regulations, identical consumer preferences, stable political environments

• lack of competition, universal product acceptance, no need for adaptation, consistent legal systems

• guaranteed profits, no tariffs, identical marketing strategies, unlimited resources

Examples of people, places, events that would need marketing efforts in the sports and entertainment fields include _________.

• individual performers or athletes, stadiums, special events, tournaments, sports leagues, etc

• grocery stores, banks, hospitals, and schools

• software companies, tech startups, and online retailers

• government offices, law firms, and insurance agencies