SEO: Search Intent
Authored by Daniel Gonzalez
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
¿Cómo hacer un currículum para LinkedIn?
Navegacional
Transaccional
Informacional
Interrogacional
Answer explanation
El usuario quiere aprender a crear un currículum, está buscando una guía o tutorial.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“HubSpot CRM login”
Informacional
Transaccional
Navegacional
Comercial
Answer explanation
Busca acceder a una plataforma específica. No quiere aprender ni comprar.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Comprar celular Xiaomi barato”
Alta intención
Baja Intención
Informacional
Intensión Transaccional
Answer explanation
El usuario ya está listo para comprar. Busca una acción inmediata.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Mejor software de contabilidad para pequeñas empresas 2025”
Comercial
Transaccional
Informacional
Navegacional
Answer explanation
Está en una fase de comparación antes de comprar. Evalúa opciones.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“¿Qué es ChatGPT y cómo funciona?”
Navegacional
Informacional
Comercial
Curiosidad
Answer explanation
Busca aprender un concepto, no comprar ni usar aún.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Nike Colombia”
Comprar
Rentar
Navegar
Comparar
Answer explanation
Seguramente quiere ingresar al sitio de la marca. Busca una página específica.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Suscribirme a Netflix”
Descargar
Suscribir a newsletter
Comprar
Navegar
Answer explanation
Ya tomó la decisión. Quiere ejecutar una acción transaccional.
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