In class Exercise

LSE stands for......

• Large Scale Enterprise

• Large and Small Enterprise

• Large Service Entity

• Large Scale Economy

One of the categories of consumer experience is described as "low involvement, focus on pleasure." This refers to .........

• Educational

• Escapism

• Entertainment

• Aesthetic

Which of the following is NOT an internal data source?

• Total sales

• Sales by country

• Pricing information

• Annual report

____________________ uses time-series data from one country to predict project sales in other countries. It assumes both follow a similar adoption pattern but with a time lag.

• Lead-lag analysis

• Estimation by analogy

• Proxy indicators

• Chain-lag ratio analysis

__________________ is a type of political risk that allows government to interfere with a firm's ongoing operations.

• Transfer risk

• Ownership risk

• Operating risk

• Social risk

_______________ is a percentage-based tariff on the product's value.

• Specific tariff

• Discriminitory tariff

• Embargo

• Ad Valorem tariff

Under a(n) ______________, members harmonize monetary policies, taxation and government spending.

• Free Trade Area

• Customs Union

• Economic Union

• Common Market

High ____________ means people avoid risk and prefer structured plans for security.

• uncertainty avoidance

• power distance

• masculinity

• indulgence

_______________ is the percentage of the total revenue or sales in a market that a company's business makes up.

• Positioning

• Market share

• Contribution margin

• Return on investment (ROI)

_______________ is a business arrangement where one company gives another company permission to use its intellectual property, such as patents, trademarks, or technology, in the form of royalties or fees.

• Joint Venture

• Franchising

• Licensing

• Contract manufacturing