Final Exam: Marketing

Which of the following is a component of a marketing plan?

• Product, Price, Place, Promotion

• Income Statement

• Balance Sheet

• Employee Handbook

What does SWOT stand for in marketing?

• Strengths, Weaknesses, Opportunities, Threats

• Sales, Wages, Operations, Taxes

• Strategy, Work, Organization, Team

• Service, Warranty, Offer, Target

Which of the following is an example of market segmentation?

• Dividing a market by age groups

• Setting a product price

• Designing a company logo

• Writing a press release

Which social media platform is primarily used for professional networking?

• Instagram

• LinkedIn

• Snapchat

• TikTok

Which of the following is considered unethical in advertising?

• Providing accurate product information

• Making false claims about a product

• Using testimonials from real customers

• Showing product benefits

What is the main purpose of branding?

• To create a unique identity for a product or company

• To increase production costs

• To reduce employee turnover

• To manage inventory

Which of the following is an example of social responsibility in marketing?

• Donating a portion of profits to charity

• Increasing product prices

• Reducing advertising budget

• Hiring more employees

Which of the following is NOT a component of the marketing mix?

• Product

• Price

• Place

• Profit

What is the primary goal of public relations in marketing?

• To build a positive image for the company

• To increase production speed

• To lower product prices

• To design new products

Which of the following best describes a target market?

• The group of customers a business aims to reach

• The employees of a company

• The suppliers of raw materials

• The competitors in the industry