What is the primary goal of public relations in marketing?

To build a positive image for the company

Which of the following best describes a target market?

The group of customers a business aims to reach

The competitors in the industry

How can a company use SWOT analysis to improve its marketing strategy?

By identifying strengths to build on and weaknesses to address

Which of the following is an effective social media marketing tactic?

Posting engaging content regularly

Using only print advertisements

Avoiding social media altogether

Which action demonstrates ethical advertising?

Clearly stating the limitations of a product

How can a company strengthen its brand identity?

By maintaining consistent messaging and visuals

By changing its logo frequently

By copying competitors’ slogans

A company wants to show its commitment to social responsibility. Which of the following actions should it take?

Launching an environmentally friendly product line

Increasing product prices without reason

Which of the following is an example of promotion in the marketing mix?

Offering a buy-one-get-one-free deal

Designing the product packaging

Which of the following best illustrates the use of psychographic segmentation?

Targeting customers based on their lifestyles and interests

Given a SWOT analysis that lists "strong brand reputation" as a strength and "limited online presence" as a weakness, what strategic action should a company consider?

Invest in digital marketing to improve online presence

A business notices that its main competitor is struggling with negative publicity. How can the business use this opportunity in its marketing plan?

Highlight its own positive reputation in marketing campaigns

Copy the competitor’s strategy

A company wants to increase sales among environmentally conscious consumers. Which marketing strategy should it implement?

Promote eco-friendly features of its products

Use only traditional advertising

A business is planning a new advertising campaign. What should it do to ensure the campaign is ethical?

Review all claims for accuracy and avoid misleading information

Exaggerate product benefits to attract attention

A company wants to segment its market to better target its products. What is a strategic way to do this?

Analyze customer data to identify distinct groups with similar needs

Offer the same product to everyone

A brand is facing negative comments on social media. What is the best strategic response?

Respond politely and address the concerns publicly

A company wants to launch a new product for young adults who value adventure and excitement. Which branding strategy should it use?

Develop a bold, energetic brand image that appeals to adventurous lifestyles

Use a traditional, conservative brand image

Focus on senior citizens in advertising

A business is considering a partnership with a charity as part of its social responsibility efforts. What is a potential benefit of this strategy?

Improved public image and increased customer loyalty

A company’s market research shows that its target customers prefer online shopping. What strategic change should the company make to its marketing plan?

Increase investment in e-commerce and online advertising

A business wants to ensure its advertising is both effective and socially responsible. What should it do?

Create truthful, inclusive ads that respect all groups

Use stereotypes to attract attention

Ignore feedback from the public

Which of the following is the main purpose of a company logo?

To visually represent the brand and make it easily recognizable

To list the company's employees

To describe the company's products in detail

What is a slogan in advertising?

A short, memorable phrase used to promote a brand or product

What is NOT an element of the marketing plan?

They are all elements of a marketing plan

Which of the following is a function of label?

Describe the Product and specify its contents

A Federal agency responsible for overseeing the safety of consumer products.

Consumer Product Safety Commission

The Environmental Protection Agency

Final Exam: Marketing

Authored by Kristina Donley

Business

9th Grade

50 Questions

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

Content View

Student View

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a component of a marketing plan?

Product, Price, Place, Promotion

Income Statement

Balance Sheet

Employee Handbook

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does SWOT stand for in marketing?

Strengths, Weaknesses, Opportunities, Threats

Sales, Wages, Operations, Taxes

Strategy, Work, Organization, Team

Service, Warranty, Offer, Target

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of market segmentation?

Dividing a market by age groups

Setting a product price

Designing a company logo

Writing a press release

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which social media platform is primarily used for professional networking?

Instagram

Snapchat

TikTok

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is considered unethical in advertising?

Providing accurate product information

Making false claims about a product

Using testimonials from real customers

Showing product benefits

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of branding?

To create a unique identity for a product or company

To increase production costs

To reduce employee turnover

To manage inventory

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of social responsibility in marketing?

Donating a portion of profits to charity

Increasing product prices

Reducing advertising budget

Hiring more employees

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever

or continue with

Microsoft

Apple

Others

Already have an account?

Similar Resources on Wayground

52 questions

Sheltered Personal Finance-Semester Review

Quiz

•

9th - 12th Grade

46 questions

UNIT 6 Practice Test

Quiz

•

9th - 12th Grade

45 questions

Chapter 4: Social Responsibility of Business and Government

Quiz

•

9th - 12th Grade

50 questions

PSTS Kelas 9 SMT I

Quiz

•

9th Grade

53 questions

Accounting 1 Midterm

Quiz

•

9th - 12th Grade

53 questions

QUIZ

Quiz

•

9th - 12th Grade

50 questions

Popyt i podaż w naszym świecie

Quiz

•

2nd Grade - University

50 questions

Career Clusters

Quiz

•

9th - 12th Grade

Popular Resources on Wayground

5 questions

This is not a...winter edition (Drawing game)

Quiz

•

1st - 5th Grade

25 questions

Multiplication Facts

Quiz

•

5th Grade

10 questions

Identify Iconic Christmas Movie Scenes

Interactive video

•

6th - 10th Grade

20 questions

Christmas Trivia

Quiz

•

6th - 8th Grade

18 questions

Kids Christmas Trivia

Quiz

•

KG - 5th Grade

11 questions

How well do you know your Christmas Characters?

Lesson

•

3rd Grade

14 questions

Christmas Trivia

Quiz

•

5th Grade

20 questions

How the Grinch Stole Christmas

Quiz

•

5th Grade

Discover more resources for Business

20 questions

Mastering Job Interview Skills

Quiz

•

9th Grade

50 questions

Principles Fall Concepts Review

Quiz

•

9th Grade

Final Exam: Marketing

Which of the following is a component of a marketing plan?

What does SWOT stand for in marketing?

Which of the following is an example of market segmentation?

Which social media platform is primarily used for professional networking?

Which of the following is considered unethical in advertising?

What is the main purpose of branding?

Which of the following is an example of social responsibility in marketing?

Which of the following is NOT a component of the marketing mix?

What is the primary goal of public relations in marketing?

Which of the following best describes a target market?

Access all questions and much more by creating a free account

Similar Resources on Wayground

Popular Resources on Wayground

Discover more resources for Business