International Business Quiz

Relationship whereby two or more entities cooperate (but do not form a separate company) to achieve the strategic goals of each is called a ……………………………….

What issues pertaining to law and culture may affect international product strategy?

What factors related to brand and product names might influence a company’s international product strategy?

What other product issues can influence a company’s product or brand reputation in a market abroad?

Discuss products use Push and Pull strategies. Give 5 examples for each

A company that creates buyer demand that will encourage channel members to stock a product is using a __________.

• Push strategy

• Pull strategy

• Stock strategy

What are the two general promotional strategies that a company can use in its marketing?

Why might a company standardize its international advertising efforts?

What are the five ways that a company can blend its product and promotional strategies?

What are the two general types of distribution channel that companies can choose from based on desired exposure?