4 Ps of Marketing_Coca Cola

4 Ps of Marketing_Coca Cola

University

8 Qs

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4 Ps of Marketing_Coca Cola

4 Ps of Marketing_Coca Cola

Assessment

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University

Practice Problem

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Vidhi Modi

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8 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which ‘P’ in the 4Ps of marketing refers to Coca-Cola’s distribution channels?

Price

Product

Promotion

Place

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca-Cola’s pricing strategy that considers rival companies’ prices is called:



Value-based pricing

Competition-based pricing

Cost-plus pricing

Premium pricing

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Coca-Cola uses __________ pricing to increase market share temporarily.

Skimming

Premium

Penetration

Dynamic

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Coca-Cola’s vending machines are a part of which marketing mix element?

Product

Price

Promotion

Place

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca-Cola’s promotional strategy includes bulk selling. What is this called?

Direct Marketing

Advertising

Sales Promotion

Public Relations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coca-Cola’s advertising campaigns primarily aim to build:

Brand Image

Shelf space

Product Value

Distributor network

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not part of Coca-Cola’s product categories?

Soft drinks

Coffee

Juices

Mobile phones

8.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which component of Coca-Cola’s promotion is most visible?

Public relations

Sales promotion

Direct Marketing

Advertising