Understanding Customer Needs in Business

Which of the following is NOT listed as a key customer need for a business to be successful?

• Offers Quality

• Provides Choice

• Right Price

• Fast Delivery

Why is it important for a business to understand what its customers expect?

• To increase the number of employees

• To be successful and meet customer needs

• To reduce the quality of products

• To avoid providing choices

Customers will want the product/service to be of the quality that they require and expect. What does this mean in terms of customer satisfaction?

• Customers always want the highest quality, regardless of price.

• Customers want the quality that matches their expectations and needs.

• Customers do not care about quality at all.

• Customers expect all products to be of the same quality.

Which of the following best explains why a customer might be satisfied with a cheaper product of reasonable quality?

• Customers always prefer expensive products.

• Customers expect cheap products to be the same quality as expensive ones.

• Customers may be happy with a product that meets their needs at a lower price.

• Customers do not care about the price of products.

Why might a customer not expect a cheap Primark t-shirt to be the same quality as an expensive Ralph Lauren t-shirt?

• Because all t-shirts are made the same way.

• Because price often reflects differences in quality and brand expectations.

• Because Primark is more popular than Ralph Lauren.

• Because expensive t-shirts are always uncomfortable.

What do customers generally expect when paying for goods or services?

• To pay a reasonable price

• To pay the highest price

• To pay nothing at all

• To pay only with credit

Which of the following factors can cause the price of an item to vary?

• Quality, timing, delivery arrangements, and popularity

• Only the color of the item

• The weather on the day of purchase

• The number of letters in the product name

A person finds that their train ticket cost twice as much as the ticket of the person sitting next to them. What is the most likely reason for this price difference?

• The other person booked their ticket a few weeks earlier

• The other person is a train employee

• The other person is traveling to a different city

• The other person paid with cash

Which of the following best describes the primary target market for Snapchat?

• Teenagers and young adults

• Senior citizens

• Business professionals over 50

• Children under 10

Which combination of features best explains how Snapchat appeals to its target market?

• Disappearing messages, creative filters, and quick sharing

• Email integration, document editing, and cloud storage

• Job search tools, resume builders, and professional networking

• Online shopping, product reviews, and price comparison