Traffic Building Quiz

What is the main purpose of traffic building in digital marketing?

• Lower prices

• Reduce ad fatigue

• Increase visits to digital platforms

• Improve packaging design

What is a risk of not building traffic to a website?

• Fewer servers

• Legal issues

• Site failure despite good design

• Product shortages

Search engine marketing aims to improve:

• Social shares

• Server response

• Ranking on search results

• Offline delivery

What does banner advertising involve?

• Printed posters

• Text-based ads

• Image-based ads on websites

• Outdoor media

Online PR involves:

• Hiring influencers only

• Editing websites

• Increasing mentions on other sites

• Paying customers

Opt-in emails help:

• Create viral videos

• Remind and inform customers

• Replace websites

• Increase password security

What is often noticed in opt-in emails even if deleted?

• Brand logo

• Sender's profile photo

• Subject line

• Terms and conditions

Viral marketing is successful when content is:

• Long and formal

• Shocking or entertaining

• Technical and boring

• Static and factual

Which of these is not a traffic-building method listed in the slides?

• Online PR

• Opt-in email

• Mobile coupons

• Viral marketing

Banner ads are best placed:

• On the footer of offline brochures

• In personal blogs only

• On high-traffic websites

• In PDF attachments