Quiz 1.3 Entrepreneurship
Authored by Ferrie Belaro
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Used 2+ times
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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A smartphone company discovers users want better battery life. They launch a model highlighting this. This reflects which P?
Packaging
Product
Positioning
People
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A snack brand alters its packaging to show a “low-sugar” badge. What marketing mix element is this?
Packaging
Promotion
Product
Place
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A new coffee’s box includes brewing tips visibly. This helps justify purchase. What P is at work?
Packaging
Price
People
Place
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A boutique shifts from in-store only to being available on Shopee. Which P changes?
Promotion
Place
Product
Positioning
5.
MULTIPLE CHOICE QUESTION
30 sec • Ungraded
A farmer sells produce at a weekend market near customers’ homes. Which P?
Place
Price
Packaging
Promotion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A software firm offers its new app at a very low introductory price to gain users quickly. Which strategy?
Premium pricing
Penetration pricing
Cost-based pricing
Skimming
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A tech gadget is launched at $999, then price drops over months. That’s:
Bundle pricing
Psychological pricing
Skimming pricing
Penetration pricing
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