Quiz 1.3 Entrepreneurship

A smartphone company discovers users want better battery life. They launch a model highlighting this. This reflects which P?

• Packaging
• Product
• Positioning
• People

A snack brand alters its packaging to show a “low-sugar” badge. What marketing mix element is this?

• Packaging
• Promotion
• Product
• Place

A new coffee’s box includes brewing tips visibly. This helps justify purchase. What P is at work?

• Packaging
• Price
• People
• Place

A boutique shifts from in-store only to being available on Shopee. Which P changes?

• Promotion
• Place
• Product
• Positioning

A farmer sells produce at a weekend market near customers’ homes. Which P?

• Place
• Price
• Packaging
• Promotion

A software firm offers its new app at a very low introductory price to gain users quickly. Which strategy?

• Premium pricing
• Penetration pricing
• Cost-based pricing
• Skimming

A tech gadget is launched at $999, then price drops over months. That’s:

• Bundle pricing
• Psychological pricing
• Skimming pricing
• Penetration pricing

A telecom offers unlimited data only if you bundle with their phone plan. Which?

• Premium pricing
• Bundle pricing
• Optional pricing
• Psychological pricing

A perfume priced at $49.99 instead of $50 is an example of:

• Psychological pricing
• Premium pricing
• Cost-based pricing
• Value-based pricing

A luxury watch sells for significantly more than competitors to suggest exclusivity. This is:

• Penetration pricing
• Value-based pricing
• Premium pricing
• Competition pricing