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Quiz 1.3 Entrepreneurship

Authored by Ferrie Belaro

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Used 2+ times

Quiz 1.3 Entrepreneurship
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A smartphone company discovers users want better battery life. They launch a model highlighting this. This reflects which P?

Packaging
Product
Positioning
People

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A snack brand alters its packaging to show a “low-sugar” badge. What marketing mix element is this?

Packaging
Promotion
Product
Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A new coffee’s box includes brewing tips visibly. This helps justify purchase. What P is at work?

Packaging
Price
People
Place

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A boutique shifts from in-store only to being available on Shopee. Which P changes?

Promotion
Place
Product
Positioning

5.

MULTIPLE CHOICE QUESTION

30 sec • Ungraded

A farmer sells produce at a weekend market near customers’ homes. Which P?

Place
Price
Packaging
Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A software firm offers its new app at a very low introductory price to gain users quickly. Which strategy?

Premium pricing
Penetration pricing
Cost-based pricing
Skimming

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A tech gadget is launched at $999, then price drops over months. That’s:

Bundle pricing
Psychological pricing
Skimming pricing
Penetration pricing

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