
scm chap 4
Quiz
•
Business
•
University
•
Practice Problem
•
Medium
Vua Tac
Used 1+ times
FREE Resource
Enhance your content in a minute
49 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing focuses on the __________ area of the supply chain:
Cost
Downstream
Productivity
Logistics
Upstream
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing plays a critical role in driving the actions of a company's supply chain because it:
Defines how to create customer value
Customizes products
Defines a brand
Works with operations
None of the above
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
From a SCM standpoint, the organization is seen as having four major components. Which of the following is not one of these?
Logistics
Sourcing
Accounting
Operations
Marketing
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Distinguishing one market/customer from another is known as:
Distribution channels
Supplier relationship management
Market segmentation
Bullwhip effect
Customer relationship management
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
__________ looks at an entire market as having the same characteristics:
Value marketing
Segment marketing
Service marketing
One-on-one marketing
Mass marketing
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Target marketing recognizes customer:
Financial position
Diversity
Age
Homogeneity
All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The history of marketing involves three major perspectives, including:
Production
Selling
Marketing
All of the above
None of the above
Create a free account and access millions of resources
Create resources
Host any resource
Get auto-graded reports

Continue with Google

Continue with Email

Continue with Classlink

Continue with Clever
or continue with

Microsoft
%20(1).png)
Apple
Others
Already have an account?
Similar Resources on Wayground
53 questions
congiapthu13
Quiz
•
University
50 questions
Kuis Akuntansi Manajemen 1-2
Quiz
•
University
50 questions
Half Term Quiz
Quiz
•
University
50 questions
THE ENTREPRENEURIAL MIND (MIDTERM)
Quiz
•
University
50 questions
Perdagangan Internasional
Quiz
•
12th Grade - University
45 questions
E-Bisnis
Quiz
•
University
50 questions
Aplikasi Pemasaran Digital
Quiz
•
University
49 questions
SUBTOPIK 6.1 PENGENALAN KPD PENGURUSAN & 6.2 KEMAHIRAN PENGURUSN
Quiz
•
University
Popular Resources on Wayground
10 questions
Forest Self-Management
Lesson
•
1st - 5th Grade
25 questions
Multiplication Facts
Quiz
•
5th Grade
30 questions
Thanksgiving Trivia
Quiz
•
9th - 12th Grade
30 questions
Thanksgiving Trivia
Quiz
•
6th Grade
11 questions
Would You Rather - Thanksgiving
Lesson
•
KG - 12th Grade
48 questions
The Eagle Way
Quiz
•
6th Grade
10 questions
Identifying equations
Quiz
•
KG - University
10 questions
Thanksgiving
Lesson
•
5th - 7th Grade
