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scm chap 4

Authored by Vua Tac

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scm chap 4
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49 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing focuses on the __________ area of the supply chain:

Cost

Downstream

Productivity

Logistics

Upstream

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing plays a critical role in driving the actions of a company's supply chain because it:

Defines how to create customer value

Customizes products

Defines a brand

Works with operations

None of the above

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

From a SCM standpoint, the organization is seen as having four major components. Which of the following is not one of these?

Logistics

Sourcing

Accounting

Operations

Marketing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Distinguishing one market/customer from another is known as:

Distribution channels

Supplier relationship management

Market segmentation

Bullwhip effect

Customer relationship management

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________ looks at an entire market as having the same characteristics:

Value marketing

Segment marketing

Service marketing

One-on-one marketing

Mass marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Target marketing recognizes customer:

Financial position

Diversity

Age

Homogeneity

All of the above

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The history of marketing involves three major perspectives, including:

Production

Selling

Marketing

All of the above

None of the above

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