
International Marketing Quiz
Authored by Jesilin Manjula
Business
University
Used 1+ times

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24 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A company that makes its marketing program elements uniform, targeting an entire region with similar products, is demonstrating ________.
customization
segmentation
standardization
differentiation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which component of the marketing mix encompasses all efforts by an international firm to enhance the desirability of its products among potential buyers?
product
price
place
promotion
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements is true about international promotions?
Most companies standardize all aspects of their international promotions to cut costs.
Firms that standardize advertising often control campaigns from the home office.
Companies that adapt their advertising to different markets project a consistent brand image.
Companies discourage blending product and promotional strategies in a communication process.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which term refers to the mix of advertising, personal selling, sales promotion, and public relations used by a firm to market its products?
marketing mix
promotion mix
public relations mix
communications mix
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A promotional strategy designed to create buyer demand that will encourage channel members to stock a company's product is called a ________.
pull strategy
push strategy
retrenchment strategy
stability strategy
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
As a promotional strategy, manufacturers of products that are commonly sold through department and grocery stores often use ________.
a push strategy
a pull strategy
retrenchment strategy
stability strategy
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following circumstances would best require a pull strategy to be implemented for product promotion?
channel members wield relatively lesser power compared to that of producers
buyers display a great deal of brand loyalty to a particular product
distribution channels are short
buyers need to be informed about the features of a product before purchase
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