MKT 120 Test#3

MKT 120 Test#3

University

20 Qs

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MKT 120 Test#3

MKT 120 Test#3

Assessment

Quiz

Business

University

Practice Problem

Medium

Created by

Bobbi Stevens

Used 7+ times

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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A discipline in marketing combining computer and database technology with marketing communications and customer service

employee relationship mgt.
customer relationship mgt.
customer retention strategy

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Source information previously collected from either outside or inside an organization is known as:

secondary research
observational research
primary research

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

After considering the life stage & personality of a customer, what is another important psychological factor to consider

motivation
socialization
demographic

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

If a purchase decision is a routine purchase with little customer decision involvement, what type of decision is it?

High-involvement decision
Low-involvement decision
Medium-involvement decision

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

If the decision-making process involves a customer’s self-image and financial, social, or psychological risks

Medium-involvement decision
High-involvement decision
Low-involvement decision

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When a person holds a conviction about something, it is known as a/an:

belief
attitude
karma

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A sentence that summarily describes the target market & defines what a company wants customers to think about its brand

branding statement
product life cycle
positioning statement

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