SKB9_Measuring Beyond Profit Study Case : Traveloka

What is traditionally used to measure the success of a business?

• Employee engagement

• Customer satisfaction

• Financial performance

• Brand equity

Which company is highlighted as a case study in the text?

• Booking.com

• Expedia

• Traveloka

• AirAsia

In a recent business meeting, Nur presented a report on the company's performance metrics. She emphasized the importance of non-financial KPIs in assessing the overall health of the organization. What do non-financial KPIs assess?

• Qualitative and quantitative performance

• Revenue growth

• Financial outcomes

• Market share

Why are non-financial KPIs considered valuable in business performance assessment?

• They ensure long-term sustainability

• They are more reliable than financial data

• They help in understanding operational efficiency

• They can be easily quantified

Which of the following is NOT a category of non-financial KPIs mentioned?

• Brand Strength

• Customer Satisfaction

• Market Share

• Human Capital

What percentage of SME partners reported revenue growth due to Traveloka?

• 100%

• 86%

• 75%

• 50%

What is one of Traveloka's non-financial achievements?

• Increased stock prices

• Expanded app downloads

• Reduced operational costs

• Launched a new airline

What does ESG stand for in the context of non-financial KPIs?

• Environmental, Strategic, and Governance

• Ethical, Social, and Growth

• Environmental, Social, and Governance

• Economic, Social, and Governance

Which of the following is a strategic relevance of brand strength?

• Enhances product features

• Increases operational costs

• Reduces employee turnover

• Drives loyalty

What is a key focus of Traveloka's sustainability commitment?

• Expanding market share

• Environmental consciousness

• Maximizing profits

• Increasing app downloads