MAEL2

What does Business Model Innovation aim to improve?

• Employee turnover

• Value proposition, competitive advantage, or customer experience

• Tax incentives

• Office design

Which of the following best describes Revenue Model Innovation using Spotify as an example?

• Selling music albums in stores

• Offering both free music streaming with ads and premium ad-free services

• Reducing artist royalties

• Creating a new radio station

Which company is associated with Ecosystem Innovation through its App Store?

• Google

• Amazon

• Apple

• Samsung

How did Amazon innovate operationally?

• Built new retail stores

• Offered cloud computing services from internal tools

• Purchased other tech companies

• Reduced product prices

What is the difference between strategy and tactics in business?

• Strategy is short-term while tactics are long-term

• Strategy involves branding only

• Strategy is long-term and about direction; tactics are short-term and operational

• Tactics are unnecessary in modern businesses

Which company uses a diversification strategy by operating across industries such as aviation, healthcare, and finance?

• Toyota

• General Electric (GE)

• Airbnb

• Coca-Cola

Which example represents a functional strategy in marketing?

• Walmart's pricing

• Apple's App Store

• Coca-Cola's focus on brand loyalty and global campaigns

• McDonald's local adaptations

McDonald's employs a global strategy characterized by:

• Complete localization

• No adaptation

• Standardization with slight local adaptations

• Outsourcing customer service

Which tactic involves combining multiple products at a discounted price, like Microsoft Office Suite?

• Subscription pricing

• Bundling Products

• Flash sales

• Premium upgrades

What customer service tactic is used by Netflix?

• Subscription bundling

• Personalization using algorithms

• Live chat agents

• Global streaming policies