
MAEL2
Quiz
•
Business
•
University
•
Practice Problem
•
Easy
Alyssa Arbening
Used 2+ times
FREE Resource
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15 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What does Business Model Innovation aim to improve?
Employee turnover
Value proposition, competitive advantage, or customer experience
Tax incentives
Office design
2.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which of the following best describes Revenue Model Innovation using Spotify as an example?
Selling music albums in stores
Offering both free music streaming with ads and premium ad-free services
Reducing artist royalties
Creating a new radio station
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which company is associated with Ecosystem Innovation through its App Store?
Amazon
Apple
Samsung
4.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
How did Amazon innovate operationally?
Built new retail stores
Offered cloud computing services from internal tools
Purchased other tech companies
Reduced product prices
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
What is the difference between strategy and tactics in business?
Strategy is short-term while tactics are long-term
Strategy involves branding only
Strategy is long-term and about direction; tactics are short-term and operational
Tactics are unnecessary in modern businesses
6.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which company uses a diversification strategy by operating across industries such as aviation, healthcare, and finance?
Toyota
General Electric (GE)
Airbnb
Coca-Cola
7.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Which example represents a functional strategy in marketing?
Walmart's pricing
Apple's App Store
Coca-Cola's focus on brand loyalty and global campaigns
McDonald's local adaptations
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