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MAEL2

Authored by Alyssa Arbening

Business

University

Used 2+ times

MAEL2
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15 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What does Business Model Innovation aim to improve?

Employee turnover

Value proposition, competitive advantage, or customer experience

Tax incentives

Office design

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which of the following best describes Revenue Model Innovation using Spotify as an example?

Selling music albums in stores

Offering both free music streaming with ads and premium ad-free services

Reducing artist royalties

Creating a new radio station

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which company is associated with Ecosystem Innovation through its App Store?

Google

Amazon

Apple

Samsung

4.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

How did Amazon innovate operationally?

Built new retail stores

Offered cloud computing services from internal tools

Purchased other tech companies

Reduced product prices

5.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

What is the difference between strategy and tactics in business?

Strategy is short-term while tactics are long-term

Strategy involves branding only

Strategy is long-term and about direction; tactics are short-term and operational

Tactics are unnecessary in modern businesses

6.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which company uses a diversification strategy by operating across industries such as aviation, healthcare, and finance?

Toyota

General Electric (GE)

Airbnb

Coca-Cola

7.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Which example represents a functional strategy in marketing?

Walmart's pricing

Apple's App Store

Coca-Cola's focus on brand loyalty and global campaigns

McDonald's local adaptations

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