AHC 3714 - UNIT 7

What is market segmentation in healthcare?

• Dividing the market based on income

• Grouping patients by similar needs

• Selling medical products

• Hiring healthcare staff

Which of the following is a basis for market segmentation?

• Color preference

• Medical condition

• Height

• Language spoken

What does positioning in healthcare marketing refer to?

• Location of hospital

• Creating a distinct image in patients' minds

• Staff training

• Pricing strategy

Which segmentation type is based on geographic location?

• Demographic

• Psychographic

• Geographic

• Behavioral

Which segmentation type considers lifestyle and values?

• Demographic

• Psychographic

• Geographic

• Behavioral

What is the goal of market segmentation?

• Increase competition

• Reduce services

• Target specific patient groups effectively

• Eliminate marketing

Which of the following is a demographic variable?

• Age

• Attitude

• Lifestyle

• Region

Behavioral segmentation is based on:

• Income

• Usage rate

• Gender

• Location

Positioning helps in:

• Reducing costs

• Creating brand identity

• Hiring staff

• Improving infrastructure

Effective segmentation leads to:

• Generalized marketing

• Targeted communication

• Reduced patient satisfaction

• Increased confusion