Tourism and Hospitality Marketing

Personality refers to distinguishing characteristics that lead to relatively consistent and enduring responses to the environment. Self-concept refers to the consumer’s personal mental picture.

• Life Cycle

• Lifestyle

• Reference Groups

• Personality and self concept

During need or problem recognition, the ________ recognizes a problem or need that could be satisfied by a product or service in the market. It is the first stage of the buyer decision process

With the information in hand, the consumer proceeds to alternative evaluation, during which the information is used to evaluate brands in the choice set. Consumers generally evaluate the alternatives based on the attributes of the product, the degree of importance, belief in the brand, satisfaction, and the like to choose correctly.

• Information search

• Evaluation of alternatives

• Post Purchase decision

• Need/Problem Recognition

With new destinations emerging and competing in the global marketplace, one destination can be easily substituted for another. This also applies to hotels and restaurants.

• Substitutable

• Intangible

• Inseparable

• Variable

Automated teller machine (ATM), convenience stores

is a combination of tangible and intangible elements such as natural, cultural and man-made resources, attractions, facilities, services, and activities around a specific center of interest, which represents the core of the destination marketing mix and creates an overall visitor experience including emotional aspects for the potential customer.

It is the collective mental programming of the human mind that distinguishes one group from another

These are inner drives that make people take a specific plan of action to satisfy their needs.

This type of competition offers a different product and has a different goal but uses the same consumer resources.

Write the full name of the subject.