AHC 3714 - UNIT 11

What does market share analysis measure?

• Patient satisfaction

• Percentage of market served

• Advertising reach

• Budget allocation

Which tool evaluates sales performance over time?

• Quality control

• Sales analysis

• Ratio analysis

• Marketing audit

What is the purpose of quality controls in healthcare marketing?

• Increase advertising

• Ensure compliance and safety

• Reduce costs

• Expand market share

Which system collects and analyzes marketing data?

• CRM

• MkIS

• ERP

• KPI

What does ratio analysis evaluate?

• Staff performance

• Patient loyalty

• Marketing efficiency

• Product quality

Which control focuses on sales team activities and outcomes?

• Advertising control

• Sales force control

• Budget control

• Customer satisfaction control

Which advertising control ensures ads are placed appropriately?

• Language definition

• Location regulation

• Cultural sensitivity

• Medical accuracy

What is the purpose of a marketing audit?

• Increase patient visits

• Evaluate all marketing activities

• Promote new services

• Train staff

Which audit component reviews external factors like demographics?

• Task environment audit

• Marketing strategy audit

• Macro-environment audit

• Marketing systems audit

What does customer satisfaction control measure?

• Advertising reach

• Budget efficiency

• Patient expectations

• Market share