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AHC 3714 - UNIT 11

Authored by Brooklyn Robin

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AHC 3714 - UNIT 11
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30 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does market share analysis measure?

Patient satisfaction

Percentage of market served

Advertising reach

Budget allocation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which tool evaluates sales performance over time?

Quality control

Sales analysis

Ratio analysis

Marketing audit

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of quality controls in healthcare marketing?

Increase advertising

Ensure compliance and safety

Reduce costs

Expand market share

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which system collects and analyzes marketing data?

CRM

MkIS

ERP

KPI

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does ratio analysis evaluate?

Staff performance

Patient loyalty

Marketing efficiency

Product quality

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which control focuses on sales team activities and outcomes?

Advertising control

Sales force control

Budget control

Customer satisfaction control

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which advertising control ensures ads are placed appropriately?

Language definition

Location regulation

Cultural sensitivity

Medical accuracy

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