Objective 2.01 - 2.03 Vocabulary Terms & Definitions

Fill in the blank: __________ divides a target market into smaller groups based on their behaviors, actions, or usage patterns.

• Behavioral Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Psychographic Segmentation

Fill in the blank: __________ divides a market into distinct groups based on variables, such as age, gender, income, education, occupation, marital status, family size, and ethnicity.

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

• Psychographic Segmentation

Fill in the blank: __________ divides a market based on location-related variables.

• Geographic Segmentation

• Demographic Segmentation

• Psychographic Segmentation

• Behavioral Segmentation

Fill in the blank: __________ divides a market based on psychological and lifestyle variables that influence consumer behavior and preferences.

• Psychographic Segmentation

• Demographic Segmentation

• Geographic Segmentation

• Behavioral Segmentation

Fill in the blank: __________ is the overall demand for a particular product or service, represents the group of potential customers or consumers who share a common need or want and possess the ability and willingness to fulfill that need through purchasing.

• Market

• Product

• Advertisement

• Supplier

Fill in the blank: __________ is the process of dividing a market into smaller, more manageable subsets based on characteristics, such as demographics, psychographics, behavior, or geographic location.

• Marketing Segmentation

• Market Research

• Product Positioning

• Sales Forecasting

Fill in the blank: __________ are the distinct subsets or groups of customers or consumers that result from the process of marketing segmentation.

• Marketing Segments

• Market Researches

• Product Lines

• Sales Channels

Fill in the blank: __________ is a marketing approach in which a business or organization attempts to reach and appeal to the entire market, without differentiating between different segments or targeting specific customer groups.

• Mass Marketing

• Niche Marketing

• Relationship Marketing

• Direct Marketing

Fill in the blank: __________ is a specific segment or group of consumers that a business identifies as the most desirable and profitable to serve.

• Target Market

• Mass Market

• General Audience

• Random Sample

Fill in the blank: Participants who are not paid to play a sport are called ________.

• Amateurs

• Professionals

• Coaches

• Referees