Public Relations Vocabulary Quiz

The way a business builds a good image and relationship with the public through communication, events, and positive messages.

• public relations

• event marketing

• word of mouth

• guerilla marketing

Free attention a business gets from the media, such as being featured on the news or in an article.

• community relations

• word of mouth markting

• publicity

• guerilla marketing

A planned event or action meant to get people talking and attract media attention. (Example: a fun flash mob or a creative giveaway.)

• publicity

• publicity stunt

• word of mouth marketing

• guerilla marketing

When customers share their opinions about a business with friends or on social media. It can help spread good (or bad) news quickly.

• word of mouth marketing

• publicity

• publicity stunt

• guerilla marketing

Using surprise, creativity, or unusual places to promote a product or event in a fun and unexpected way.

• word of mouth

• publicity

• public relations

• guerilla marketing

Paid messages (like commercials, posters, or social media ads) created to get people interested in a product or service.

• advertising

• public relations

• event marketing

• publicity

PR activities focused on people inside the business, like employees or volunteers. (Example: newsletters or employee appreciation events.)

• internal public relations

• external public relations

• community relations

• public relations

PR activities focused on people outside the business, like customers, the community, or the media.

• internal public relations

• external public relations

• public relations

• community relations

A meeting where a company invites reporters to share important news or make an announcement.

• press release

• crisis management

• press conference

• event

A written statement sent to the media to share news or updates about a business, event, or product.

• letter

• memo

• newspaper

• press release