ENTREP ETA REVIEW AY2526

This part of operations focuses on the step-by-step activities used to convert raw materials into finished products.

• Manpower

• Production Process

• Materials

• Machines

Which of the following is least related to operational efficiency?

• Training skilled workers

• Using quality raw materials

• Installing modern equipment

• Selecting customer dress style

A business that has only the owner and staff with no middle managers follows what type of organization?

• Vertical

• Matrix

• Flat

• Hierarchical

Which activity best reflects a strong people strategy?

• Ignoring staff feedback

• Encouraging open communication

• Removing performance reviews

• Reducing employee interaction

A cosmetics brand notices that its buyers prefer cruelty-free and eco-friendly products. This reflects:

• Demographic

• Geographic

• Psychographic

• Economic

A gym offers a special discount for members who visit at least 15 times a month. This strategy is based on:

• Geographic

• Demographic

• Psychographic

• Behavioral

An entrepreneur studies who is most likely to buy her product and focuses marketing efforts on that group.

• Market Evaluation

• Product Testing

• Target Market Identification

• Business Registration

A smartwatch brand highlights long battery life, health tracking, and water resistance as solutions to everyday fitness needs.

• Marketing goal

• Product mission

• Value Proposition

• Advertising Plan

A beachwear brand sells mostly in Boracay and Siargao. Which type of market segmentation does this illustrate?

• Demographic

• Geographic

• Behavioral

• Psychographic

A laptop company must choose between adding a foldable screen or improving durability and battery life. Which option better addresses core customer needs?

• Adding a foldable screen attracts attention

• Improving battery life and durability satisfies real needs

• Both options are weak for customers

• Neither option supports customer needs