Ethical Digital Advertising

What is the main advantage of programmatic advertising compared to traditional ad buying?

• Higher costs

• Real-time ad placement

• Limited targeting

• Manual negotiation 

  
  

Which of the following is a key ethical concern in AI-driven targeting?

•  Lack of personalized ads

• Data collection without consent

• Decreased ad frequency

• Overuse of celebrity endorsements

What is one-way companies can build trust with consumers regarding data use?

• Provide opt-in mechanisms for data collection

  
  

• Never disclose data usage practices

• Use personal data without asking

• Make ads that interrupt user experience

What was a major consequence of the Facebook/Cambridge Analytica controversy?

• Increased use of third-party data

• Stricter privacy laws and regulations

• More personalized ads

• A decline in programmatic advertising

How can companies ethically target users without using personal data?

• By tracking users across multiple devices

• By creating fake ad impressions

• By using page content and context for relevant ads

• By ignoring user preferences altogether