Inadvertent Impact

The transcript describes how the CEO of Snapfish accidentally achieved a significant accomplishment by responding to Hurricane Katrina in 2005. Snapfish sent emails to affected customers, offering free copies of their photos, which turned out to be the last possessions for many. This initiative had a profound emotional impact and highlighted the importance of preserving memories, which was not initially the company's primary focus. The experience revealed unexpected business value in their services.

What prompted Snapfish to send an email to their customers during Hurricane Katrina?

• A planned marketing strategy

• A government directive

• A spontaneous decision by the CEO

• A request from the customers

How did the customers react to Snapfish's offer during Hurricane Katrina?

• They complained about the service

• They ignored the offer

• They were indifferent

• They were deeply appreciative

What was the significance of the photos provided by Snapfish to the customers?

• They were irrelevant to the customers

• They were used for insurance claims

• They were sold for profit

• They were the last possessions for many

What realization did the CEO of Snapfish have about their service?

• It had a profound emotional impact

• It was a financial burden

• It was not needed by customers

• It was primarily a business strategy

What was the original purpose of Snapfish's business according to the CEO?

• To develop new technology

• To offer travel services

• To provide financial services

• To preserve and share memories