From CMO to CEO: Kristin Lemkau

The video discusses the career journey of a former CMO who became the CEO of JP Morgan's Wealth Management. It highlights the skills and challenges faced in marketing roles, the importance of mentorship, and the transition to a CEO role. The speaker shares insights on marketing strategies, data usage, and managing a workforce during the pandemic. The video concludes with career advice and the significance of raising one's hand for new opportunities.

What was the speaker's initial reaction to the opportunity to become CEO?

• They thought it was an opportunity too good to pass up.

• They were hesitant and unsure.

• They had always planned for it.

• They immediately declined the offer.

According to the speaker, what is a key responsibility of a modern CMO?

• Attending conferences

• Growing the business

• Creating award-winning ads

• Managing social media

What did the speaker identify as a crucial factor in their career advancement?

• Having a diverse skill set

• Working with a supportive mentor

• Avoiding risks

• Changing jobs frequently

How did the speaker describe their experience of leading during the pandemic?

• It was business as usual.

• It was a time of making life or death decisions.

• It was an opportunity to relax.

• It was a period of minimal change.

How does the speaker view the role of hybrid work?

• As a temporary solution

• As unnecessary in the modern workplace

• As a beneficial and flexible approach

• As a hindrance to productivity

What is the speaker's approach to using data in their current role?

• Ignoring data due to privacy concerns

• Using data to create value for consumers

• Focusing on external data sources

• Using data to sell products aggressively

What is the speaker's strategy for client acquisition in wealth management?

• Reducing client base for exclusivity

• Offering high-risk investment options

• Deepening relationships with existing clients

• Focusing on external advertising

What advice does the speaker give to CMO's aspiring to become CEOs?

• Avoid taking on additional responsibilities

• Raise your hand and express your ambitions

• Seek operational roles to diversify skills

• Stay in your current role as long as possible

What is the speaker's perspective on the current investment market?

• Investing should be avoided

• The market is too volatile

• More people investing is beneficial

• It's a risky time to invest

What does the speaker emphasize about career ceilings?

• They should be accepted

• They are often self-imposed

• They are determined by others

• They are unavoidable