What Is Reputation Management? - Online Reputation Management 101

The video discusses the importance of reputation management for businesses, emphasizing the need to control the online narrative about your brand. It highlights the significance of monitoring online reviews and mentions, using tools like Google Alerts, and ensuring consistent messaging across platforms. The video also advises on addressing negative feedback constructively and the necessity of claiming business profiles on review sites to maintain a positive online presence.

Why is it crucial to be aware of all the online platforms where your business might be listed?

• To increase sales through advertisements

• To ensure accurate information and manage negative reviews

• To find new business partners

• To reduce operational costs

What is the first step in managing your online presence according to the video?

• Creating a new website

• Googling your business and personal name

• Launching a social media campaign

• Hiring a public relations firm

Why is it important to have a consistent branding message across all platforms?

• To reduce marketing costs

• To increase the number of platforms

• To ensure customers receive the same message everywhere

• To confuse competitors

What should you do if you find incorrect information about your business on a review site?

• Ignore it

• Contact the site to correct it

• Post a negative review about the site

• Delete your account

How can Google alerts help in managing your online reputation?

• By automatically deleting negative reviews

• By increasing your website traffic

• By improving your search engine ranking

• By notifying you of mentions of your business online