Adidas CEO Says Rivalry With Nike Is Global

The transcript discusses Adidas' strategic goals, including achieving an 11% operating profit by 2020 and competing globally, particularly against Nike. It addresses the potential impact of US politics on sales, emphasizing the industry's reliance on Asian manufacturing. Adidas' market recovery and cool factor are highlighted, with mentions of collaborations with artists like Kanye West and the enduring popularity of Stan Smith sneakers. The turnaround strategy for Reebok is outlined, focusing on sustainable growth. Finally, the sale of Adidas' golf unit is discussed, with no correlation to Nike's exit from the golf market.

What is Adidas' profit target for the year 2020?

• 1 billion

• 2 billion

• 3 billion

• 4 billion

How does Adidas view the competition in the sporting market?

• As a battle against one competitor

• As a global battle

• As a simple market

• As a local battle

What percentage of sporting products are manufactured in Asia according to Adidas?

• 70%

• 50%

• 60%

• 80%

What is the key to Adidas' 'cool factor' according to the transcript?

• Creating the right products for the right consumers

• Lowering prices

• Focusing solely on digital marketing

• Expanding into new markets

Who is mentioned as a significant partner in maintaining Adidas' cool factor?

• LeBron James

• Stan Smith

• Cristiano Ronaldo

• Michael Jordan

What is the expected timeline for Reebok's turnaround according to Adidas?

• 4 years

• 2 years

• 5 years

• 3 years

Why did Adidas decide to sell its golf unit?

• There was no interest in golf

• It did not fit the company's portfolio

• It was not profitable

• Nike's decision to discontinue golf