Adidas CEO Rorsted Sees Long Runway for U.S. Growth

The transcript discusses Adidas' growth, market challenges, and strategic focus on its core brands, Adidas and Reebok. It highlights the company's decision to avoid inorganic investments, emphasizing the potential in existing brands. The discussion covers market positioning, particularly in the US, and the importance of a strong online presence. The company aims to build a sustainable market position, focusing on long-term growth and consumer engagement, despite increased competition.

What was the overall growth percentage for Adidas in the first half of the year?

• 30%

• 20%

• 10%

• 40%

Which brand is mentioned as being 10% of Adidas' business?

• Nike

• Puma

• Reebok

• Under Armour

What strategic decision did Adidas make regarding its business portfolio?

• Acquired new brands

• Sold certain businesses

• Entered new markets

• Increased advertising budget

How does Adidas plan to engage with consumers in the US?

• Rely solely on Amazon

• Focus on traditional retail

• Mix of online and traditional channels

• Only through physical stores

What is the focus of Adidas' marketing strategy in non-Olympic years?

• Short-term gains

• Sustainable growth

• Mega sporting events

• Aggressive promotions

In which market does Adidas see a long-term growth opportunity?

• Africa

• US

• Asia

• Europe

What is a key factor in Adidas' ability to increase prices?

• Decreased production costs

• Government subsidies

• Strong brand and desirable products

• Lack of competition