Amazon and Google Are Converging on Ad Sales, Jumpshot CEO Says

The video discusses the shift in product searches from Google to Amazon, with Amazon now accounting for over 54% of all product searches. It explores Amazon's impact on Google and Facebook, highlighting Amazon's role in product discovery and advertising. The phenomena of showrooming and reverse showrooming are explained, showing how Amazon influences purchases even in physical stores. The video also analyzes trends in Amazon's search behavior and discusses privacy concerns related to Amazon's data collection practices. Finally, it explores the growth and strategy of Amazon's advertising business, emphasizing the challenges faced by brands in this competitive landscape.

What percentage of product searches now occur on Amazon?

• 30%

• 54%

• 90%

• 70%

How does consumer purchasing behavior differ between Google and Amazon?

• Purchases are faster on Amazon

• Purchases are slower on both

• Purchases are equally fast on both

• Purchases are faster on Google

What is 'reverse showrooming'?

• Buying in-store without research

• Researching online before buying in-store

• Trying in-store and buying online

• Buying online after trying in-store

What percentage of product views on Amazon result from a search?

• 50%

• 70%

• 90%

• 100%

What is a major concern regarding Amazon's data collection?

• It gives Amazon an unfair advantage

• It reduces product variety

• It increases product prices

• It slows down the website

What is a key factor in Amazon's advertising business growth?

• More cluttered site

• Less competition

• Increasing product variety

• Decreasing inventory

How does Amazon's advertising model affect brands?

• Brands have fewer advertising options

• Brands must advertise aggressively

• Brands can rely on organic search

• Brands face less competition