Where Did Starbucks Coffee Get Their Name From?

Where Did Starbucks Coffee Get Their Name From?

Assessment

Interactive Video

Created by

Quizizz Content

History, Business

11th Grade - University

Hard

The video explores Starbucks' journey from a single store in Seattle to a global coffee empire. It covers the company's founding, naming, and early years, highlighting Howard Schultz's pivotal role in transforming Starbucks into a sit-down cafe chain. The 1990s saw rapid expansion and brand-defining innovations like the Frappuccino. Despite challenges from competitors and economic downturns, Starbucks adapted by refining its offerings and addressing labor issues. The video concludes with a look at Starbucks' product evolution and the introduction of the upscale Starbucks Reserve locations.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who was the Dutch immigrant that influenced the founders of Starbucks?

Alfred Peet

Gordon Bowker

Jerry Baldwin

Howard Schultz

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the original business model of Starbucks when it first opened?

A fast-food chain

A coffee bean and equipment store

A sit-down cafe

A tea house

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What inspired Howard Schultz to transform Starbucks into a sit-down cafe?

A visit to a local coffee shop

A trip to Milan

A suggestion from a friend

A business conference

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which product did Starbucks introduce in 1995 that became a major hit?

Pumpkin Spice Latte

Frappuccino

Espresso

Cold Brew

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the major challenges Starbucks faced during the Great Recession?

Increased competition from local cafes

A significant drop in stock price

A shortage of coffee beans

A decline in international sales

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Starbucks address the issue of maintaining a consistent flavor profile across locations?

By using a light roast

By using a dark roast

By sourcing beans from a single origin

By changing their brewing methods

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the outcome of the lawsuit between Starbucks and Black Bear Micro Roastery?

Starbucks won the lawsuit

The lawsuit is still ongoing

Black Bear won the lawsuit

The lawsuit was settled out of court

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