KORA Organics' Miranda Kerr on Female Leadership, E-Commerce

The transcript details the journey of Cora Organics, founded by Miranda Kerr in 2009. It highlights the brand's growth, driven by a rising demand for certified organic products. Inspired by personal experiences, Kerr emphasizes sustainability and ethical sourcing. The company has adapted to consumer trends and the pandemic by focusing on e-commerce. Challenges include self-funding and team building, while future goals aim for Cora Organics to become a household name. Kerr shares personal insights and advice, underscoring the importance of passion and support.

What was the main focus of the founder in 2009 when Cora Organics was just a passion project?

• Expanding the business globally

• Modeling

• Developing new products

• Sustainability initiatives

What personal event motivated the founder to explore organic products?

• Her own health issues

• Her mother's cancer diagnosis

• A friend's recommendation

• Market research findings

What certification does Cora Organics hold to ensure its products are organic?

• USDA Organic

• Fair Trade Certified

• Ecocert Cosmos

• Leaping Bunny

What is one of the environmental initiatives Cora Organics has implemented?

• Glass refillable pods

• Plastic packaging

• Synthetic ingredients

• Chemical-based products

What was one of the biggest challenges the founder faced when building Cora Organics?

• Choosing product ingredients

• Finding investors

• Building a team

• Marketing the products

How did the founder's leadership style evolve over time?

• From empowering to micromanaging

• From micromanaging to empowering

• From hands-off to hands-on

• From strategic to operational

What does the founder believe is essential for making conscious choices about skincare products?

• Following trends

• Reading ingredients

• Consulting experts

• Using popular brands

What strategy did Cora Organics adopt during the pandemic?

• Focus on e-commerce

• Increased physical store presence

• Launch of new product lines

• Reduction in product prices

What is the founder's long-term vision for Cora Organics?

• To expand into fashion

• To focus solely on skincare

• To be a household name

• To become a luxury brand

What was the founder's husband's advice regarding her focus on Cora Organics?

• To partner with other brands

• To diversify the product range

• To invest more in the company

• To sell the company