GoPro CEO Says Moving Production to Mexico 'Makes Sense'

The transcript discusses GoPro's strategies for growth, including international expansion and customer segmentation. It explains the decision to move production from China to Mexico due to cost benefits and potential tariffs. The challenges and opportunities in the Chinese market are highlighted, along with the growth of GoPro's software and subscription services, which offer higher margins and potential for increased revenue.

What regions showed significant growth for GoPro in the fourth quarter?

• Central America and the Caribbean

• Australia and New Zealand

• North America and South America

• EMEA and APAC

What is the core strategy GoPro is returning to in order to better serve its customers?

• Reducing product prices

• Increasing advertising spend

• Expanding into new markets

• Customer segmentation

Why did GoPro decide to move its US-bound production to Mexico?

• To access cheaper labor

• To avoid potential tariffs

• To improve product quality

• To reduce shipping times

What was the growth percentage for GoPro in China despite challenges?

• 15%

• 2%

• 10%

• 5%

What is one of the benefits offered by the GoPro Plus subscription?

• Extended warranty on all electronics

• Unlimited cloud storage

• Discounted travel packages

• Free camera upgrades

What is the monthly cost of the GoPro Plus subscription?

• $9.99

• $19.99

• $14.99

• $4.99

What percentage of GoPro's community is aware of the cloud subscription offering?

• 30-35%

• 20-25%

• 40-45%

• 10-15%