What is the primary goal of market positioning?
Marketing Mix: The Fifth P - What is Positioning?

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Business
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12th Grade - University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To create a product that serves everyone's needs
To establish a unique image in the customer's mind
To reduce the cost of production
To increase the number of product features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do Mercedes and Rolex position their products?
As highly reliable sources of information
As luxury goods that confer status
As family-friendly and fun
As affordable and accessible
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the relationship between price and quality in market positioning?
Price and quality are unrelated
Higher price always means lower quality
Price and quality often correlate
Quality is more important than price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of the marketing mix, what does 'place' refer to?
The physical location of the company
The channels through which a product is sold
The price point of the product
The design of the product packaging
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the four domains of the marketing mix?
Profit
Promotion
Price
Product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in creating a positioning strategy?
Developing a marketing campaign
Assessing the competitive market
Setting a high price point
Designing the product packaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to develop messaging and branding in positioning strategy?
To reduce the number of product features
To increase production costs
To support the move to the target market position
To confuse competitors
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