What is the primary goal of market positioning?
Marketing Mix: The Fifth P - What is Positioning?

Interactive Video
•
Business
•
12th Grade - University
•
Hard
Quizizz Content
FREE Resource
Read more
7 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
To create a product that serves everyone's needs
To establish a unique image in the customer's mind
To reduce the cost of production
To increase the number of product features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do Mercedes and Rolex position their products?
As highly reliable sources of information
As luxury goods that confer status
As family-friendly and fun
As affordable and accessible
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the relationship between price and quality in market positioning?
Price and quality are unrelated
Higher price always means lower quality
Price and quality often correlate
Quality is more important than price
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of the marketing mix, what does 'place' refer to?
The physical location of the company
The channels through which a product is sold
The price point of the product
The design of the product packaging
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the four domains of the marketing mix?
Profit
Promotion
Price
Product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in creating a positioning strategy?
Developing a marketing campaign
Assessing the competitive market
Setting a high price point
Designing the product packaging
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is it important to develop messaging and branding in positioning strategy?
To reduce the number of product features
To increase production costs
To support the move to the target market position
To confuse competitors
Similar Resources on Quizizz
8 questions
What is a USP? A Unique Selling Proposition

Interactive video
•
12th Grade - University
2 questions
Competition Driven Pricing: A Key Element in Marketing Strategy

Interactive video
•
University
6 questions
Kurt Geiger CEO on US Expansion, Retail Trends

Interactive video
•
University
6 questions
Canopy Growth CEO Says Lines Are Around the Block for Cannabis

Interactive video
•
University
6 questions
Has the Luxury London Property Bubble Burst?

Interactive video
•
University
6 questions
Marketing - What is a Perceptual Map

Interactive video
•
University
6 questions
Marketing - What is a Perceptual Map

Interactive video
•
University
6 questions
Will Steel Watches Lure Americans to Piaget?

Interactive video
•
University
Popular Resources on Quizizz
15 questions
Multiplication Facts

Quiz
•
4th Grade
25 questions
SS Combined Advisory Quiz

Quiz
•
6th - 8th Grade
40 questions
Week 4 Student In Class Practice Set

Quiz
•
9th - 12th Grade
40 questions
SOL: ILE DNA Tech, Gen, Evol 2025

Quiz
•
9th - 12th Grade
20 questions
NC Universities (R2H)

Quiz
•
9th - 12th Grade
15 questions
June Review Quiz

Quiz
•
Professional Development
20 questions
Congruent and Similar Triangles

Quiz
•
8th Grade
25 questions
Triangle Inequalities

Quiz
•
10th - 12th Grade
Discover more resources for Business
40 questions
Week 4 Student In Class Practice Set

Quiz
•
9th - 12th Grade
40 questions
SOL: ILE DNA Tech, Gen, Evol 2025

Quiz
•
9th - 12th Grade
20 questions
NC Universities (R2H)

Quiz
•
9th - 12th Grade
25 questions
Triangle Inequalities

Quiz
•
10th - 12th Grade
65 questions
MegaQuiz v2 2025

Quiz
•
9th - 12th Grade
10 questions
GPA Lesson

Lesson
•
9th - 12th Grade
15 questions
SMART Goals

Quiz
•
8th - 12th Grade
45 questions
Week 3.5 Review: Set 1

Quiz
•
9th - 12th Grade