Marketing Mix: The Fifth P - What is Positioning?

Marketing Mix: The Fifth P - What is Positioning?

Assessment

Interactive Video

Business

12th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video explores market positioning, a strategic process to shape customer perceptions of a product. It highlights the importance of positioning in the marketing mix, using examples from brands like Mercedes and Apple. The video explains how price and quality often correlate and discusses aligning the four Ps—product, price, place, and promotion—with positioning. It outlines steps to create a positioning strategy, emphasizing market analysis, branding, and messaging to achieve desired market positioning.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of market positioning?

To create a product that serves everyone's needs

To establish a unique image in the customer's mind

To reduce the cost of production

To increase the number of product features

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do Mercedes and Rolex position their products?

As highly reliable sources of information

As luxury goods that confer status

As family-friendly and fun

As affordable and accessible

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between price and quality in market positioning?

Price and quality are unrelated

Higher price always means lower quality

Price and quality often correlate

Quality is more important than price

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of the marketing mix, what does 'place' refer to?

The physical location of the company

The channels through which a product is sold

The price point of the product

The design of the product packaging

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four domains of the marketing mix?

Profit

Promotion

Price

Product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step in creating a positioning strategy?

Developing a marketing campaign

Assessing the competitive market

Setting a high price point

Designing the product packaging

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important to develop messaging and branding in positioning strategy?

To reduce the number of product features

To increase production costs

To support the move to the target market position

To confuse competitors