Remy Martin Sees Return of Chinese Consumer

The video discusses the high-end market strategy in the US, emphasizing product quality and education. It highlights the slow but steady sales rebound in China, focusing on a client-centric model and visual merchandising. Despite economic challenges, the potential in China remains significant, with a strong preference for luxury brands. The launch of a boutique store in Beijing is part of the strategy to enhance brand presence.

What is emphasized as crucial for high-end products in the US market?

• Minimal advertising

• Low pricing

• Product perfection

• Mass production

What strategy is being adopted to address clients' needs in China?

• Client-centric model

• Mass marketing

• Price reduction

• Exclusive distribution

What is the significance of visual merchandising in the new business model?

• It focuses on online sales

• It reduces production costs

• It enhances floor space presentation

• It increases product quantity

What percentage of spirits consumed in China are imported?

• 20%

• 1.5%

• 10%

• 5%

What is the brand's positioning in the Beijing boutique store?

• A local brand

• A budget-friendly brand

• A true luxury brand

• A technology brand