BlackBerry CEO Chen: Can Do Better Than 70% Profit Margin

John Chen, CEO of BlackBerry, discusses the company's strategic pivot from hardware to software, highlighting a focus on cybersecurity and mobility. BlackBerry aims to grow faster than the market, leveraging its reputation for security. The company is also involved in automation and driverless vehicle technology, partnering with major automakers like Ford. Despite concerns about US-China relations, BlackBerry remains confident in its security measures and partnerships. The company is transitioning out of hardware, allowing a Chinese partner to handle production, while maintaining control over software and security.

What is the main focus of BlackBerry's strategic shift as discussed by John Chen?

• Increasing physical store presence

• Transitioning from hardware to software

• Developing new smartphone models

• Expanding hardware production

What is BlackBerry's target for software revenue growth in the next fiscal year?

• 15%

• 30%

• 10%

• 50%

How does BlackBerry maintain its reputation in the cybersecurity market?

• By focusing on hardware development

• By excelling in mobile security

• Through strong partnerships with phone makers

• By offering the cheapest solutions

What is the focus of BlackBerry's new research center in Canada?

• Expanding into the European market

• Automation and driverless vehicles

• Creating new cybersecurity software

• Developing new smartphones

Who are some of BlackBerry's partners in the automotive industry?

• Apple and Google

• Ford and LG

• Nokia and Samsung

• Tesla and Microsoft

What is BlackBerry's approach to its licensing deal with a Chinese partner?

• Outsourcing all software development

• Relocating its headquarters to China

• Maintaining control over software and security

• Focusing solely on hardware production

How does John Chen view the potential impact of US-China relations on BlackBerry?

• He is very concerned about a trade war

• He is optimistic that cooler heads will prevail

• He believes security will be compromised

• He plans to withdraw from the Chinese market