Goldman's Bellini Says Facebook's Slowing User Growth Is Not Surprising

Goldman's Bellini Says Facebook's Slowing User Growth Is Not Surprising

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses the challenges and strategies of major digital platforms like Facebook, Google, and YouTube in maintaining brand safety and user engagement. It highlights the concerns of advertisers regarding extremism and hate content, the impact on revenue, and the importance of algorithmic changes. The discussion also covers the political and lobbying efforts of these companies, the potential rise of Amazon in digital advertising, and Facebook's initiatives like Facebook Watch to enhance user engagement.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main concerns for advertisers like Unilever on platforms such as Facebook?

High advertising costs

Limited audience reach

Lack of user engagement

Brand safety issues

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are Facebook and Google addressing the issue of harmful content?

By expanding their user base

By reducing advertising costs

By investing in AI and human moderators

By increasing user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might advertisers be hesitant to leave platforms like Facebook and YouTube despite concerns?

They have no other advertising options

The platforms offer a large audience reach

The platforms are cheaper than others

They have exclusive advertising rights

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant challenge YouTube faces similar to Facebook?

Limited content variety

Brand safety concerns

High operational costs

Decreasing user base

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Facebook trying to demonstrate its commitment to self-regulation?

By increasing user engagement

By expanding its user base

By hiring more moderators

By reducing advertising costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What potential shift in the digital ad space is discussed in the transcript?

Facebook reducing its ad prices

YouTube becoming the top ad platform

Google losing its dominance

Amazon surpassing Facebook in ad revenue

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook's strategy to increase user engagement mentioned in the transcript?

Reducing ad prices

Introducing Facebook Watch

Expanding into new markets

Partnering with Amazon