What is one of the main concerns for advertisers like Unilever on platforms such as Facebook?
Goldman's Bellini Says Facebook's Slowing User Growth Is Not Surprising

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Business, Information Technology (IT), Architecture
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
High advertising costs
Limited audience reach
Lack of user engagement
Brand safety issues
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How are Facebook and Google addressing the issue of harmful content?
By expanding their user base
By reducing advertising costs
By investing in AI and human moderators
By increasing user engagement
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might advertisers be hesitant to leave platforms like Facebook and YouTube despite concerns?
They have no other advertising options
The platforms offer a large audience reach
The platforms are cheaper than others
They have exclusive advertising rights
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge YouTube faces similar to Facebook?
Limited content variety
Brand safety concerns
High operational costs
Decreasing user base
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How is Facebook trying to demonstrate its commitment to self-regulation?
By increasing user engagement
By expanding its user base
By hiring more moderators
By reducing advertising costs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What potential shift in the digital ad space is discussed in the transcript?
Facebook reducing its ad prices
YouTube becoming the top ad platform
Google losing its dominance
Amazon surpassing Facebook in ad revenue
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is Facebook's strategy to increase user engagement mentioned in the transcript?
Reducing ad prices
Introducing Facebook Watch
Expanding into new markets
Partnering with Amazon
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