Why is publicity considered more cost-effective than advertising?
Marketing - Benefits of Publicity

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
It requires a large budget.
It involves no financial cost.
It is more expensive than advertising.
It is funded by the government.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What makes people trust publicity more than advertisements?
It is less informative.
It is always more entertaining.
It comes from the company itself.
It originates from external sources like media or customers.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does publicity differ from advertisements in terms of spreading information?
Publicity is shared through word of mouth and media.
Advertisements are more trusted.
Advertisements are shared more widely.
Publicity is less likely to be shared.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is meant by the 'carryover potential' of publicity?
It is only effective in print media.
It spreads from person to person, reaching more people.
It is limited to a specific audience.
It requires constant updates.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a benefit of publicity?
It incurs no cost.
It is trusted more than advertisements.
It spreads through word of mouth.
It has limited reach.
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