Marketing - Benefits of Publicity

Marketing - Benefits of Publicity

Assessment

Interactive Video

Business

University

Hard

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The video discusses the benefits of publicity, highlighting its cost-effectiveness compared to advertising. Publicity is influential and trusted as it originates from external sources like media or customers, rather than the company itself. It has a strong carryover potential, spreading through word of mouth, unlike advertisements. Publicity can reach a wider audience as it is shared more readily among people.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is publicity considered more cost-effective than advertising?

It requires a large budget.

It involves no financial cost.

It is more expensive than advertising.

It is funded by the government.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What makes people trust publicity more than advertisements?

It is less informative.

It is always more entertaining.

It comes from the company itself.

It originates from external sources like media or customers.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does publicity differ from advertisements in terms of spreading information?

Publicity is shared through word of mouth and media.

Advertisements are more trusted.

Advertisements are shared more widely.

Publicity is less likely to be shared.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is meant by the 'carryover potential' of publicity?

It is only effective in print media.

It spreads from person to person, reaching more people.

It is limited to a specific audience.

It requires constant updates.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a benefit of publicity?

It incurs no cost.

It is trusted more than advertisements.

It spreads through word of mouth.

It has limited reach.