Ex-CEO de Twitter Costolo habla de Facebook y de la protección de datos

The transcript discusses the differences in data handling between Twitter and Facebook, highlighting Facebook's extensive use of personal data for advertising. It also examines the potential impact of the Delete Facebook movement, initiated by former Facebook-associated individuals, and the criticism faced by social media companies. Despite criticisms, efforts within these companies to address issues are acknowledged.

What is a key difference between Twitter and Facebook in terms of user data handling?

• Twitter has more demographic information than Facebook.

• Both platforms handle user data in the same way.

• Twitter is more protective of user data than Facebook.

• Facebook is more protective of user data than Twitter.

Why is Facebook's demographic information valuable to advertisers?

• It allows for broad advertising strategies.

• It provides less information than Twitter.

• It limits the reach of advertisements.

• It enables precise demographic targeting.

What was a perceived disadvantage of Twitter's data handling in the past?

• Twitter's advertisements were more expensive.

• Twitter's user data was less secure.

• Twitter could not target advertisements as accurately as Facebook.

• Twitter had too much user data.

What sparked the 'delete Facebook' movement?

• A significant data breach at Twitter.

• Public criticism of Facebook's data practices.

• A merger between Facebook and another company.

• A new feature introduced by Facebook.

What challenge do social media companies face according to the transcript?

• Eliminating all forms of data collection.

• Balancing user privacy with business interests.

• Increasing the number of advertisements.

• Reducing the number of users.