Amazon's Prime Day: What's the Purpose?

The video discusses Amazon's strategy to increase Prime subscribers, highlighting the success of Prime Day as a key driver. It mentions checkout issues due to high traffic, emphasizing the importance of ease at checkout. The benefits of Prime membership, such as fast shipping and additional content, are explored. The video also compares Amazon's competitive edge over Walmart, focusing on the broader range of services offered to Prime members.

What was Amazon's primary goal during Prime Day?

• To sell more merchandise

• To offer discounts on electronics

• To increase Prime subscribers

• To launch new products

What issue did Amazon face during Prime Day that could affect customer experience?

• Checkout difficulties due to high traffic

• Delayed shipping times

• Product shortages

• Website downtime

How does Amazon Prime contribute to the company's business strategy?

• By reducing operational costs

• By increasing repeat purchases

• By expanding into new markets

• By focusing on luxury products

What additional benefits do Prime members receive besides fast shipping?

• Access to exclusive products

• Discounts on all purchases

• Video streaming and other content

• Priority customer service

Which competitor is trying to challenge Amazon Prime with a similar service?

• eBay

• Walmart

• Best Buy

• Target