Twinkies Are Better Than You Remember, Hostess CEO Says

Twinkies Are Better Than You Remember, Hostess CEO Says

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses a company's strong earnings growth, highlighting a 25% increase from the previous year and a 12% CAGR over 12 years. The company focuses on product quality and innovation, particularly with Twinkies and new products like Casbars. Despite inflation challenges, the company maintains its pricing strategy to protect margins and continue investing in innovation and marketing. The discussion also covers the broader $65 billion indulgence snacking market and the company's approach to making products more accessible and appealing to consumers.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key factor contributing to Hostess' sustainable profitable growth?

High employee turnover

Strong advertising campaigns

Consistent product innovation

Frequent pricing changes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Hostess aim to change consumer perceptions about Twinkies?

By changing the packaging design

By improving product quality and introducing new items

By limiting the availability in stores

By reducing the price significantly

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique feature of Hostess' Casbars?

They are only available online

They are a single-layered snack

They combine cake with candy crunch

They are exclusively sold in Europe

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Hostess handling the current inflationary market?

By cutting down on marketing expenses

By reducing product quality

By maintaining prices and focusing on innovation

By increasing prices frequently

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the inflation rate for Hostess in the last quarter?

13.7%

20%

5%

10%