Skincare and Makeup Brand Shiseido Gets Makeover

The transcript discusses strategies for Shiseido to compete with established brands like Chanel by leveraging product quality and technology. It highlights the focus on skincare, investment in research and development, and marketing to drive growth. The company aims to attract younger consumers through product innovation, packaging, and advertising. The goal is to grow the brand's overall profitability rather than just focusing on individual product lines.

What is a key strategy for Shiseido to compete with established brands like Chanel?

• Expanding into new geographical markets

• Reducing product prices

• Leveraging strengths and understanding consumer perceptions

• Focusing solely on makeup products

What has been Shiseido's primary focus in terms of product development?

• Fragrances

• Haircare products

• Skincare technology

• Makeup products

What is the ultimate goal for Shiseido's makeup business?

• To focus only on skincare

• To grow the overall brand profit and PNL

• To break even financially

• To become the most affordable brand

How is Shiseido planning to attract younger consumers?

• By collaborating with celebrities

• Through product innovation and targeted advertising

• By offering discounts

• By opening more retail stores

What aspect of Shiseido's strategy is crucial for appealing to millennials?

• Traditional advertising methods

• Celebrity endorsements

• Product innovation and packaging design

• Exclusive retail partnerships