LinkedIn's Growth Strategy in Asia

The transcript discusses LinkedIn's regional strategy, focusing on its growth in China, where it has reached 20 million members. The ChiTwo app is used to test market engagement in China. The potential for applying these strategies globally is considered, with a focus on balancing local and flagship apps. Mobile apps have significantly increased consumer engagement, especially in Asia. LinkedIn's regional growth is highlighted, with 92 million members in Asia-Pacific, and investments in infrastructure, such as a new data center in Singapore, are discussed.

What was the increase in LinkedIn's membership in China over the past two years?

• From 2 million to 10 million

• From 4 million to 20 million

• From 5 million to 15 million

• From 3 million to 12 million

What is the purpose of LinkedIn's local app ChiTwo in China?

• To test engagement in second-tier cities

• To focus on job listings

• To replace the flagship app

• To offer premium services

What is LinkedIn's approach to applying the learnings from ChiTwo to other regions?

• Immediate global rollout

• No plans for global application

• Focus on China first, then consider global application

• Simultaneous testing in multiple regions

What significant change has LinkedIn undergone in terms of platform usage?

• Reduction in mobile traffic

• Transformation into a content consumption platform

• Shift to desktop usage

• Focus solely on job listings

Where did LinkedIn open its first data center outside of the US?

• India

• Australia

• Singapore

• China