Having Great Shows Is No Longer Enough: Beaton

The transcript discusses the rapid technological convergence of digital platforms with broadcast television, focusing on Viacom's strategies. It highlights the success of 'Dora and Friends' and the influence of preschool viewers on platform availability. Viacom's acquisition of Channel 5 and its focus on comedy and kids programming are also covered. The strategy of using webosodes to grow shows before broadcasting is explained.

What has been a significant focus for Viacom in terms of media integration?

• Converging web and online platforms with broadcast television

• Developing radio content for digital platforms

• Merging print media with digital platforms

• Integrating social media with print advertising

What demographic is driving the demand for content across all platforms?

• Preschool viewers aged 2-5

• Adults aged 30-45

• Senior citizens aged 65+

• Teenagers aged 13-19

What was a major acquisition by Viacom that is mentioned in the transcript?

• BBC

• Channel 5 UK

• HBO

• Netflix

Which genre has Viacom become increasingly famous for, according to the transcript?

• Drama

• Horror

• Comedy

• Documentary

What is Viacom's approach to developing new shows, as mentioned in the transcript?

• Creating webisodes and then moving to broadcast

• Launching on television first

• Starting with radio broadcasts

• Publishing in print media