Marketing - What is Behavioral Targeting

The video tutorial explains the concept of behavioral targeting, which involves tracking an individual's online activity to deliver relevant ads or products. It highlights how this method increases ad effectiveness by targeting interested users and reducing spam. The tutorial also discusses the potential for viewer fatigue if ads are not relevant, emphasizing the importance of behavioral targeting in maintaining customer interest.

What is a common trait among different types of people mentioned in the introduction?

• They all use the same social media platforms.

• They all have the same purchasing habits.

• They all spend time online.

• They all like the same products.

What is the primary purpose of behavioral targeting?

• To create more generic advertisements.

• To increase the number of ads shown to a user.

• To track an individual's online activity for relevant ads.

• To reduce the cost of online advertising.

How does behavioral targeting affect ad effectiveness?

• It increases ad effectiveness by targeting interested users.

• It has no impact on ad effectiveness.

• It only affects the cost of ads.

• It decreases ad effectiveness by showing more ads.

What is one of the benefits of not sending ads to uninterested people?

• It makes ads more expensive.

• It decreases brand visibility.

• It increases the number of ads shown.

• It reduces the spam effect.

What is viewer fatigue in the context of advertising?

• When viewers actively seek out more ads.

• When viewers get tired of seeing irrelevant ads.

• When viewers are indifferent to ads.

• When viewers are excited about seeing ads.