CLEAN: Journalists get a scare at dragon show premiere in Melbourne

The video discusses the expansion strategy starting in March 2012 in Melbourne, followed by a move around Australia and then to the United States. It highlights the approach of conducting short market runs in various cities, indicating a strategy not exceeding a week in each market.

When did the second opening in Melbourne take place?

• March 2011

• April 2012

• February 2012

• March 2012

Which city was mentioned as the starting point of the expansion?

• Brisbane

• Sydney

• Perth

• Melbourne

What was the next step after the move around Australia?

• Transition to the United States

• Expansion to Europe

• Opening in New Zealand

• Return to Melbourne

How long were the runs in each city during the expansion?

• A month

• A few days

• A week

• Not specified

What was the primary focus of the market strategy?

• Permanent establishment in one city

• Seasonal operations

• Short runs in multiple cities

• Long-term presence in each city